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Industry:

Ecommerce/Retail

Country:

Portugal

Company:

SonaeMC is the owner of Continente one of the largest retailers in Portugal with more than 2 million followers on Facebook. The service team deals with more than 12k interactions per month. In 2019 it was time for the brand to give its users an improved e-shopping experience. Continente wanted to provide customers with a seamless experience, enabling them to self-serve and obtain a faster and more reliable experience.​​

Case Studies

35% case tickets closing rate, without human intervention.

CRM Integration

Solution

Agent Assist

Achievement

35%

Case tickets closing rate, without human intervention

Sonae MC Main Achievements using AI in Customer Service

Main Achivements

  • 80%+​ categorization accuracy​​
  • From 0 to 20% deflection in 8 weeks​
  • Optimized headcount efficiency​

The challenge

  • Support operators struggle with heavy loaded inboxes .​
  • A solution was needed to improve the management of case tickets (e.g. emails, contact forms, etc), handled in Salesforce.

The solution

  • Automaise developed a categorization solution that translates into an intelligent workflow able to classify, distribute, prioritize and close a wide range of diverse tickets. ​
  • AI Response generation became determinant to increase the performance of the solution deployed. ​
  • The agent’s work interface remains unchanged as all the operations are still executed in Salesforce environment, powered by Automaise.​​

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